Leadership Architecture Program

Since 2016, Dale Carnegie has supported German automotive supplier, Continental, with a global leadership training program. Continental employs around 245,000 employees at more than 400 sites in 61 countries and has grown, from what was a traditional tyre manufacturer, into one of the biggest automotive suppliers in the world.

The strategic decision to work with Dale Carnegie on a long-term basis was promoted by the fact that Dale Carnegie training programs can be delivered globally and adapted to Continental’s local market demands.


Continental was looking for a partner to implement a continuous leadership development program, that ensured sustainable application of practical skills. Particularly during challenging times of transformation and uncertainty within the automotive sector, this technology-based business, saw the strengthening its own leadership culture as a key priority. Leaders are meant to act as role models who embody corporate values and create a culture, which allows employees to tap their full potential and grow in their own responsibilities. Continental wanted to develop a learning culture in which employees could proactively shape their own development.


With its standardised global delivery, the “Continental Leadership Architecture Program” adapts to the individual needs and career situation of the employees and therefore corresponds to the company’s unique leadership philosophy. With two 3-day-modules and one two-day-module, the ‘Dale Carnegie leadership development program’ is designed for leaders with at least three years’ experience in their leadership role. It focuses on delegating and coaching, performance improvement of the team and conflict resolution. Prior to the training the participants undertake a 360° feedback process. This leadership development tool includes a self-assessment as well as feedback from colleagues and supervisors. Work-based assignments between the two training modules ensure continuous implementation of the learning. Beyond the training delivery, Dale Carnegie supports Continental further with workshops on industry sector-specific topics, such as ‘artificial intelligence’ and ‘agile working’.


A quarterly report evaluating participants‘ feedback shows a consistently high level of satisfaction with the training program. In particular, participants rated the highly practical aspect very positively when it came to the daily practicability of the knowledge conveyed. Likewise, the high degree of satisfaction with trainer quality contributes strongly to achieving objectives and the sustainability of the training. Dale Carnegie and Continental have established a collaborative venture that encompasses regular feedback about the general ‘mood’ within the organisation and also about the creation of training programs.

“It was important for us to find a partner who is able to support us world wide. Having a single point of contact to handle the administrative questions from the beginning is very helpful for the successful implementation of programs. What inspires us about the collaboration with Dale Carnegie, is the continuing evolution of the training with their ‘out-of-the-box’ approach. Dale Carnegie actively contributes to the development of our programs according to our team needs.”

Jürgen Donhauser, Global Stream Lead Learning and Training, Continental

Jürgen Donhauser

Global Stream Lead Learning and Training, Continental

In his role as Global Stream Lead Learning & Training Jürgen Donhauser speaks about the successful proactive cooperation with Dale Carnegie in the course of the global leadership training program for Continental. He highlights the professional project planning with one ‚single point of contact‘ at Dale Carnegie, the active commitment of the trainers during the development of the programs and the long-term partnership with world-wide orientation.